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“It’s time for their staff and their marketing people to get off their asses and sell more sponsorships and promote it better so they don’t lose money”

-Rusty Wallace 

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Tickets Go On Sale Feb. 22 For Super Late Model “ARCA Fest” At The Milwaukee Mile PDF Print E-mail
Written by ARCA Midwest Tour   
Monday, 11 February 2013 01:51

38 SPECIAL Concert Added to Stellar Short Track Racing Program

February 11, 2013 (West Allis, WI) – For American stock car racing fans, the Daytona 500 is the biggest event on their calendar. As the Great American Race is upon us, one event many Midwest short track racers considered “their 2012 Daytona 500” was held at the Milwaukee Mile last June.

Over 12,000 spectators turned out on a warm Tuesday night to witness third-generation Wisconsin racer Travis Sauter beat several NASCAR stars – in a field of 71 super late model racers – to score a popular victory in the 150-lap Midwest Tour super late model race at the historic Milwaukee Mile.

This summer, the highly-anticipated event returns to the Milwaukee Mile and moves to the second Monday and Tuesday in July. Event organizers, building on the success of last year, are adding a Monday night concert featuring the heritage Southern rock band 38 Special.

With sales in excess of 20 million, 38 Special will headline “ARCA Fest” on Monday night, July 8th performing their arena-rock pop smashes “Hold On Loosely,” “Rockin’ Into the Night,” “Caught Up in You,” “Fantasy Girl,” “If I’d Been the One,” “Back Where You Belong,” “Second Chance,” and more.

The Midwest Tour, now under the sanction of the Automobile Racing Club of America (ARCA), will again be the headline division, with soon-to-be-announced NASCAR stars racing Tuesday night, July 9th against a deep field of the country’s best racers led by the ECHO and ECHO BearCat Touring Stars of the ARCA Midwest Tour presented by SCAG Power Equipment & Lester Buildings.

Tickets for the July 8-9, 2013 “ARCA Fest” go on sale Friday, February 22nd at 10:00 a.m. Central Time online at www.ARCAfest.com.

 
IndyCar Champion Ryan Hunter-Reay to Headline 2013 Milwaukee IndyFest PDF Print E-mail
Written by Andretti Sports Marketing   
Wednesday, 10 October 2012 19:35
MILWAUKEE (October 10, 2012) -- Could the 2013 running of the Milwaukee IndyFest play a key role in the IZOD IndyCar Series championship just as it did in 2012?

The Milwaukee IndyFest, promoted by Andretti Sports Marketing, a company led by IndyCar team owner Michael Andretti, is one of 19 races that comprise the 2013 IZOD IndyCar Series schedule. The Milwaukee IndyFest will take place Father's Day weekend, Friday, June 14 and Saturday, June 15 on the historic Milwaukee Mile oval at the Wisconsin State Fair Park. The Milwaukee Mile will celebrate its 110th anniversary of racing in 2013.

Tickets for the 2013 Milwaukee IndyFest are on sale now at the official event website: www.MilwaukeeIndyFest.com.
 
MIlwaukee IndyFest to Return in 2013! PDF Print E-mail
Written by Save the Mile Administrator   
Saturday, 16 June 2012 21:28
Michael Andretti, President and CEO of Andretti Sports Marketing, announced Saturday the Milwaukee IndyFest will return to the Milwaukee Mile in 2013. Andretti also announced that tickets for the 2013 race will go on sale Sunday. Milwaukee IndyFest is scheduled for Father's Day weekend, Friday, June 14 and Saturday, June 15, 2013. Andretti made the announcement prior to giving the command to start engines for Saturday's inaugural IZOD IndyCar Series Milwaukee IndyFest race.

Reserved ticket holders for today's IndyFest race may renew their seats before July 16. They can do so at the official event website at: http://www.MilwaukeeIndyFest.com. Tickets will also be available Monday at the Wisconsin State Fair box office, and by phone at 414-266-7100. (Box office hours: 9 am - 6 pm Monday through Friday.) General admission tickets are also available.

Andretti Sports Marketing assumed promotion of the event in February, when the Milwaukee Mile was in danger of being removed from the IZOD IndyCar schedule.
 
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